Parkson Unveils New Brand Identity

January 30, 2008 - Parkson Corporation formally presents the company's new brand identity. The new brand symbolizes recent reorganization in preparation for continued expansion and represents Parkson's focus and engagement in providing clean water use for the world.

"Parkson is poised in an exciting and growing global space of Water Recycling and treatment and has a remarkable portfolio of products and services that can benefit the world for generations to come" said Zain Mahmood, President and Chief Executive Officer. "Over the last 40 years, the Parkson brand has been synonymous with quality, service and innovation. From early introduction of such renowned products as Lamella® Gravity Settlers, DynaSand® Filters, Aqua Guard® Screens and Biolac® Wastewater Treatment Systems, Parkson has continued to evolve. Acquisition and development of Hycor® liquid/solid separation products, HiOx® Aeration Panels, DynaLift™ Membrane Bioreactor Systems and DynaDisc® Cloth Media Filters have reinforced Parkson's position as the preferred global partner for advanced water and wastewater treatment solutions. Building on our strong reputation, Parkson is ready to take its brand to new regions of the world and into adjacent spaces, and grow this company into a global environmental technology powerhouse."

The rebranding is an important step forward. Parkson's new logo represents clean water and forward movement, and the new tag line "Treating Water Right" symbolizes Parkson quality and technology. "It represents who we are" said Zain "and what we aspire to be." For added market focus, the company has recently restructured around four business units: North American Municipal, Industrial, International and Aftermarket/Services.

About Parkson Corporation
Parkson Corporation is a leading provider of advanced solutions in water recycling and treatment, committed to providing clean water for the world. Headquartered in Fort Lauderdale, with offices in Chicago, Montreal, Dubai and partners in South America, Parkson is an Axel Johnson Inc. Company, member of the Axel Johnson Group of Sweden. To learn more, visit www.parkson.com.